Client
Forest Department, Government of Assam
Services
Activation, Brand Design, Campaign, Press, TV & Ra
Year
2023
Assam’s Mega Tree Plantation Feat
At Exclsuive Advertising Pvt. Ltd., we commit ourselves in our ability to turn visions into reality. We recently had the privilege of working on one of the most extraordinary initiatives undertaken by the Government of Assam, a campaign that not only captured the hearts of millions but also broke nine Guinness World Records. It was a campaign that celebrated unity, nature, and innovation, and we are thrilled to share the story of our involvement.Amrit Brikshya Andolan
The 9-Guinness World Records accredited Amrit Brikshya Andolan in 2023 was planned with an aim of ensuring environment sustainability while also striving for a world record of planting the highest number of seedlings at one place in 24 hours. To ensure the same, we were the promotional and creative partners. From conceiving the initial brand design and look & feel of the campaign to planning the promotional strategy including the theme song to print and social media advertisements, we did it all. From writing the lyrics to the music composition, followed by video shoot and influencer collaboration, we ensured the best we could deliver.
