Turning Awareness into Action

Challenge:
Floods and flash floods are a recurring reality in Assam, often leading to tragic incidents of electrocution. APDCL sought a communication initiative to raise public awareness encouraging people to follow essential safety measures and prevent such accidents during flood situations.

Solution:
To make the message simple, relatable, and engaging, we created a series of whiteboard animation videos that illustrated key dos and don’ts during floods. The clean visual style and accessible storytelling helped drive greater attention, recall, and positive behavioural action among the public.