The Game Changer

Challenge
Creating the brand identity of the Games and execute a campaign aimed at spreading the spirit of sportsmanship and excitement of South Asian Games in the year 2016 across the city of Guwahati.

Solution
Created a colourful brand identity, and brought the campaign to every nook and corner of the Guwahati city to life with colourful designs showcasing the diversity of the Northeast and the zeal of sports.