Planting Records. Growing Awareness.

Challenge:
The Amrit Brikshya Andolan — a landmark environmental initiative in 2023 — aimed not only to promote sustainability but also to set nine Guinness World Records including the highest number of seedlings planted at one place within 24 hours. To achieve this ambitious goal, the campaign needed widespread awareness, participation, and an inspiring creative narrative.

Solution:
As the creative and promotional partner, we shaped the visual identity and communication strategy of the campaign from the ground up. From brand design and messaging to print, digital, and on-ground promotions — every element was crafted to inspire mass engagement. We also created the theme song — from lyrics and music composition to video production and influencer collaborations — ensuring the initiative reached and motivated people across the state.