Four Messages One Mission

Challenge:
Tasked with raising awareness on critical child rights issues — trafficking, labour, marriage, and adoption — State Child Protection Society, Assam sought a communication campaign that could deliver wide reach and strong impact within a limited budget.

Solution:
We designed a sustainable, multi-platform campaign built around four focused TVCs, each addressing one key concern. The narratives were adapted into press and radio ads for greater visibility, while social media was used to sustain monthly conversations on each theme — ensuring consistent awareness and engagement across audiences.