Empowering Every Voter

Challenge:
Ahead of the 2019 Lok Sabha elections, the Chief Electoral Officer, Assam, sought a comprehensive awareness campaign under the Systematic Voters’ Education and Electoral Participation (SVEEP) program. The goal was to inform citizens about their voting rights, familiarize them with the voting process, and encourage higher voter turnout across the state.

Solution:
We executed a 360° communication campaign combining reach with clarity and urgency. Through press and radio ads, jingles, banners, hoardings, and social media communication, the campaign reached diverse audiences across Assam. Conducted over a focused four-month period, the initiative successfully energized voter participation and strengthened awareness of electoral rights and responsibilities.