Same Quality Improved Look

Challenge:
Purabi, a trusted household name in Assam’s dairy market, wanted to refresh its image while retaining the reliability associated with the brand. The goal was to create a modern, appealing identity that reflected the same trusted quality with a renewed sense of freshness and relevance.

Solution:
We reimagined Purabi’s brand identity through a comprehensive design overhaul — from the logo and colour palette to packaging and digital presence. A cohesive digital campaign titled “Same Quality, Improved Look” launched in 2016 introduced the refreshed brand, reinforcing Purabi’s legacy of trust while connecting it with a new generation of consumers.